RESUME
Innovative, data-driven Digital Producer, Writer and Brand Specialist with expertise in social media storytelling and strategy ▪ Well-versed in editing and proofreading, web design and user engagement strategy ▪ Freelance experience writing technical and educational software
PROFESSIONAL EXPERIENCE
ADOBE – San Francisco, CA
Program Manager, SEO, Corporate Marketing consultant (7/2021 - present)
▪ Drives and analyzes program goals and associated scope, timeline and resources
▪ Drives and delivers tactical decisions for the SEO Technical program
▪ Develops detailed, cross-team project plans for the SEO Technical team
▪ Aggregates, organizes, and synthesizes program information in order to communicate w/extended management
▪ Creates, maintains, and drives JIRA tickets, and tracks dependencies of development
MICROSOFT – Remote
Bing Program Manager, consultant (9/2020 - present)
▪ Analyzed search queries and evaluate richness of results related to current events, US and international politics, the 2020 Election, public health (COVID-19), diversity campaign and trending news segments
▪ Built query data sets and executed special event projects
▪ Conceptualized and designed specialized content and features to amplify search results in alignment with Microsoft's mission
▪ Collaborated with news editors, AI teams, developers, and product managers to improve content of search results, and heighten awareness of important topics
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GRUNGE – Remote
Features Writer, freelance (7/2020 - present)
▪ Writes pop culture and history features that spotlight notable figures and events curated to inspire high CTR. Grunge has 5 million monthly visitors.
▪ Performs extensive research to gather unique and fascinating details from reputable sources, and collaborates with Editorial Staff via Trello to generate pitches, review drafts, and meet regular deadlines
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TETRA TECH – Los Angeles, CA
Communications Producer, consultant (2019-2020)
Created story pitches, composed, produced, and proofread editorial content. Collaborated with business development teams throughout project management process.
Key Achievement:
▪ Oversaw completion of massive Intranet CMS data migration project.
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DISNEY PARKS & RESORTS – Los Angeles, CA
Digital Producer, consultant (2018-2019)
Managed production and organization of website activity for Disney Vacation Club and Walt Disney World Resort. Coordinated executed redesign project. Served as asset manager for operation release. Led training in CMS, JIRA/Agile platforms for colleagues. Contributed to assessment and review of CMS architecture. Coordinated Star Wars park product launches—managed team assets, deadlines, and conducted quality assurance for final product.
Key Achievement:
▪ Instrumental in negotiation of timelines and deadlines for content strategy, copy, media, analytics, and SEO. Continued
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AMERICAN GOLF CORP – Los Angeles, CA Lead Editor, Marketing (2016 - 2018)
Composed, produced, and edited digital content (newsletters, blogs, and web) and legal documentation. Enhanced social media audience for brands. Circulated weekly newsletters and conducted thorough A/B testing.
Key Achievements:
▪ Conducted research and wrote/edited content for HR guide, utilized at 90+ national AGC properties.
▪ Provided daily content coaching and editing to club marketing teams.
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BBC AMERICA – New York, NY Digital Content Producer (2012 - 2016)
Generated content for Top Gear, The Nerdist, Broadchurch, Luther, and BBC Earth; edited audio/video for Top Gear and Orphan Black. Coordinated promotional photo shoots and interviews with actors and producers. Provided project analysis for developments with BBC America and Worldwide channels. Executed digital strategy; supervised digital intern progress.
Key Achievement:
▪ Maximized growth rate of various branded social accounts; provided exponential website traffic growth.
EDUCATION/TRAINING
Data Analytics Bootcamp (2021) | General Assembly
Master of Arts in Writing | University of London – London, England
▪ Studied writing for broadcast and multimedia at the Royal Central School of Speech & Drama.
Bachelor of Arts in Film Studies | University of Central Florida – Orlando, FL
▪ Received six credits in Shakespeare Studies at Cambridge University (towards English Literature minor) | Interned at Nickelodeon Studios
TECHNICAL PROFICIENCIES
JIRA ▪ Agile/Scrum Methodologies ▪ CMS (Oracle, WordPress, Dscribe, SharePoint, Drupel) ▪ CRM (Salesforce, Exact Target) ▪ Tableau ▪ Google Analytics ▪ Basic HTML ▪ Data Visualization ▪ UX Design ▪ Basecamp ▪ Slack ▪ Trello ▪ Microsoft Office Suite ▪ Adobe Creative Suite ▪ Mac OSX ▪ CSS ▪ FTP ▪ SEM ▪ SEO